One of the problems people have with apps purchased from Apple’s App Store is that there are no free trials. So users will need to either rely on reviews of the app, or pay for it first to find out if they like it. If they don’t, they can then try to get a refund.
This is something that has bothered users, but developers didn’t like it either. Some have banded together to form a union that petitioned Apple to improve the App Store. Anyway, whether because of the union or not, it appears that Apple is now allowing free trials for apps.
This is according to an update to the App Store review guidelines which reads, “Non-subscription apps may offer a free time-based trial period before presenting a full unlock option by setting up a Non-Consumable IAP item at Price Tier 0 that follows the naming convention: ‘14-day Trial.’ Prior to the start of the trial, your app must clearly identify its duration, the content or services that will no longer be accessible when the trial ends, and any downstream charges the user would need to pay for full functionality.”
So apps can now offer free trials to users before they decide to buy which could encourage more adoption and purchase of apps.