Apple’s new iPhone XS, XS Max and iPhone XR are the companies most expensive iPhones to date and it looks like these high prices have put customers off buying the handsets in India.
We have heard a number of reports of iPhone sales not being what Apple had expected in a number of countries. Now according to the Wall Street Journal, Apple is having trouble selling its new iPhones in India.
India is a massive potential market for Apple and one where the company could achieve massive growth if it could get people to buy its devices.
India is a price sensitive market with around 75% of smartphones sold costing less than $150, Apple’s iPhones can cost as much as $1,950 in India, so you can see why they are having trouble increasing their sales of the devices in India.